[dropcap]It’s 1971 and Evel Knievel has just jumped over 19 cars on a Harley. Three Dog Night’s “Joy to the World” is playing on the radio. Jeans are flared, and fondue parties are all the rage. In Norway, the Stressless® recliner is born and immediately becomes a sensation—the world’s first real TV chair. You can lean back in comfort to watch “All in the Family” or “Gunsmoke.” You can swivel to reach your piña colada on the coffee table with one easy movement. The patented sliding system is unique in 1971.[/dropcap]
Fast forward to 2021, and it still is.
That’s a half a century of Norwegian design built on an ingenious blend of artisanship and innovation for balanced comfort. There’s a reason it all started in Norway, where Scandinavian nature and culture bring out the best in technology. Together, human insight and advanced robotics have created a product that’s probably the most comfortable place on Earth.
A lot has changed over the years. Cell phones. Bar codes. The internet. Streaming services. Yoga pants.
The world is both smaller and larger at the same time. We’re all interconnected. Yet recent events have kept us apart in ways we never imagined.
Still, our innate desire for comfort and security remains. Our need for less stress in our increasingly complicated lives is a constant. That’s where Stressless comes in. Clarity, simplicity and good craftsmanship are the hallmarks of the Nordic way of creating furniture. Clean lines. Natural light. Quality of life. Without compromise. This is the Stressless way.
Stressless design is an expression of a never-ending story, where each new product is the result of our accumulated knowledge and insights. For five decades, unparalleled attention to detail and dedication to perfection have driven us. This is evident with the recent introduction of our new Stressless® Mike and Stressless® Max recliners, which provide unlimited control to reach your favorite position. These sleek recliners have four built-in motors operating the headrest, lumbar, back and footrest to deliver personal comfort at its finest. Over time, we’ve expanded our product line to include sumptuous sofas and versatile relax/recline dining chairs in innumerable mixes of materials and colors. Now we invite you to celebrate our heritage and discover or rediscover the value of our experience.
We’re celebrating 50 years of Stressless. Maybe it’s time to break out the fondue pot and spin your vintage vinyls on the record player. Because comfort is timeless, and Stressless gets better with age.
Coming Soon – a 50th Anniversary recliner to celebrate decades of comfort!